Internet Marketing for Small Business Owners and Direct Sales Teams

Internet Marketing is a massive topic which would take semester long courses offered over multiple years to cover everything.  This course will micro-focus on just one aspect of Internet Marketing for the local small busines owner (SBO) and direct sales people and their teams.  You can leverage what you'll learn in 1 night and apply to other Social Networking sites for marketing your business.  April has been involved in Internet Marketing and Social Media marketing since 2007.

We'll do an overview of Internet Marketing with a drilled down focus on exploiting Yelp to build your local business visibility and new client acquisition while increasing your current clients' engagement with you.

• Getting your business added to YELP. Should you add it or should a client or stranger?
• How to Get Clients and Customers to Write You Glowing YELP Reviews - It's easier than you think! And no, just sticking the YELP sticker on your door won't cut it.
• Encourage you current clients and customers to engage with your listing regularly.
• Get YELP's ELITE Squad to engage with your business.
• Other Social Networking platforms and an overview of how each can be used and who uses them. Which ones are your TIP at?

April has been honored as a YELP Elite now for 4 years running.

It is advisable also to take her Business or Personal Website Building Class where we will cover other Internet Marketing topics with more time as well as Video Visibility. If you can't make both of those classes in the Fall, additional sessions will be offered in forthcoming Semesters at LAHCommunity Services.